What started as a smartphone integrated technology in 2011, is now looking towards a future where it is established as a proper technology segment with other companies and manufacturers adopting it in massive capacity. We are talking about future of virtual assistants and future of AI assistants here, of which we got a glimpse, with the first SIRI in the Apple’s iPhone in 2011. We have come a long way from there and it can safely be said that changing user demands have been the prime promoter of this technology. Increasing awareness and need for comfort by the millennial consumer has propelled this specimen of innovation to the full-blown industry, where tech giants like Google and Amazon are competing for market share with their products, Alexa and Google Assistance. From banking to healthcare, everybody is integrating voice assistants in their operational process, as speed and efficiency are becoming more valuable than ever. While the numbers in terms of consumer adoption are massive already there is still a slew of potential innovation predicted that will change the industry even more in 2020 and beyond. Below are the few potential changes that the voice and AI sector is going to witness.
More Streamlined
Unlike early days or even the recent past years, the way voice assistance functions are going to change from basics. The style of conversation is becoming more streamlined and in the coming times, it is going to become even more real. Where the use of wake words like ‘Hey Siri’ and ‘Alexa’ is to be limited. Plus the conversations with devices are to become more convenient as well.
Security will become better
Even though advancements in payment and security has been becoming better with each passing year, a big portion of voice assistance users is still apprehensive about the security regarding payments and sensitive information. When the voice assistant is able to plan the entire day, book tickets, uber, order food by itself, the apprehensions seem to be valid. But companies are focusing on making voice recognition and ID verification a paramount part of this AI technology and build a solid wall of security around user experience.
More seamless experience
The integration of touch interaction and adoption among other products is by far the best and most anticipated progress in terms of voice and AI assistance. It is not just the developer companies like Apple, Google, Amazon among others, but other product manufacturers as well who are making leaps in progress and adoption of AI. Smart homes, appliances and touch interface AI are the hottest sectors in this industry. IoT as well is very much here and disrupting the old establishment in an authoritative way.
Then there is the voice push notification that allows the assistant to give voice notifications for third party apps with compatibility. Calendar updates, new content notifications, weather updates, traffic updates and other general information that are intertwined with the user’s daily lifestyle can be heard instead of reading.
Changing Search Behaviours
The way users search on voice gives limited options to paid search results and other revenue-generating options to be highlighted. But newer technologies have always meant a change in the way a certain business is done. The same is happening in the voice assistance segment, where paid results are witnessing a massive change and that is due to the change in user experience. The advertisement business based on voice is expected to clock nearly $20 billion by the year 2022 and that is enough of a prediction to tell how things are going to be in near future for Voice assistants and AI.
